The plus-size fashion industry has come on leaps and bounds in recent years, with brands like Marisota offering fashionable items for women right up to a size 32. That said, there’s one fashion insider who thinks designers in general need to improve their strategy.

American Tim Gunns may be familiar to fans of the US series Project Runway, having starred in nine seasons of the popular show as a mentor to contestants. He also appears on US talk show the revolution and advises women on a weightloss journey about fashion. As such, Mr Gunns considers himself to be somewhat of a spokesperson for larger women and has called for them to be better served by retailers.

In an interview with US Marie Claire, Mr Gunn voiced his opinion that designers need to increase the thought put into the plus-size ranges they design and even said he may considering launching his own brand in the future to help tackle what he considers to be a gap in the market.

He told US Marie Claire: “Whoever’s designing for plus-size doesn’t get it. The entire garment needs to be reconceived. You can’t just take a size 8 and make it larger.”